1. Just Start—Use What You Have!

One of the biggest roadblocks people face when starting with media is the mindset of “I’ll begin when I have the right equipment, the right team, or the right budget.” But the reality is, those who are growing and thriving in media are the ones who simply start with what they have.

If you have a smartphone from the last 10 years, you already have everything you need to begin. Most modern phones can record in 4K, which is high-quality enough to start producing engaging videos for your audience.

A Real Example:

At Boomerang Church, Pastor Bryan Wright began his media journey using $60 handheld camcorders that only recorded in 720p resolution—far from today’s high-end production standards. Yet, by faithfully using what was available, the ministry grew, attracted more people, and eventually built a media team to take things to the next level.

📌 Key takeaway: Stop waiting. Start recording. Upload your content. The more you do it, the more resources and people God will bring to help you.

2. Cast Vision to Your Church and Team

If you’re a church leader, it’s critical to get your congregation on board with your media strategy. Your people need to understand that media is not just an optional add-on—it’s a major way to spread the gospel.

Why Vision Matters:

People naturally support what they understand and believe in. When your church members see that engaging with online content is actually helping reach people for Christ, they’ll be more likely to share, like, comment, and spread the word.

Encourage Your Congregation to:

✅ Like and comment on videos
✅ Share live streams and sermons with friends
✅ Subscribe to your YouTube channel
✅ Engage in the chat during services

🎯 Pro Tip: YouTube is the second largest search engine in the world (owned by Google). Unlike Facebook, where videos disappear in timelines within 48 hours, YouTube keeps your sermons and messages discoverable for years.

💡 Imagine this: Someone struggling in their marriage searches “How to fix my marriage” on YouTube. Because your congregation engaged with your sermon on that topic, YouTube recommends your video to that person. That’s digital evangelism at work!

3. Focus on Consistency, Not Perfection

Many people hesitate to post content because they feel like it’s not “professional” enough. The truth is—your first videos will not be perfect. And that’s okay!

Even big media teams start somewhere. When Boomerang Church launched its daily broadcasts, the early content wasn’t great—but they kept going, improving a little each time.

Instead of aiming for perfection, aim for:
🔹 Consistency – Post regularly, whether it’s daily, weekly, or bi-weekly.
🔹 Engagement – Respond to comments and encourage interaction.
🔹 Improvement – Make small upgrades over time.

🚀 Remember: Some people actually prefer authentic, relatable content over highly polished, corporate-looking videos. Your phone, a simple setup, and your message are enough to start.

4. Believe God for Increase

God cannot multiply what you’re not willing to put in motion. Give Him something to bless!

📖 Deuteronomy 28:8 – “The Lord will command the blessing on you in whatever you set your hand to…”

If you don’t step out and start using media, there’s nothing for God to increase. But if you take the step of faith, He will provide:
✔️ Better equipment
✔️ Skilled people to help
✔️ More opportunities to reach the lost

🔹 Practical Step: Set a simple goal—record a 5-minute devotional using your phone, upload it to YouTube, and share it. That small act of obedience could lead to incredible growth in your media outreach.

Final Thoughts: Why Media Matters for Ministry & Business

Media is not the enemy—it’s a tool. While the devil may use social media for harm, we can use it for God’s glory. Jesus met people where they were, and today, people are on YouTube, Facebook, Instagram, and TikTok.

🔥 If we want to reach them, we have to be there too.

🚀 Ready to Start?

• Grab your phone.
• Record a short message.
• Upload it to YouTube.
• Watch God bring the increase!

If you need help getting started with media, reach out! We are here to help you step into this exciting new chapter of your ministry or business.

🙌 Let’s reach the world together.