Is Artificial Intelligence Helping or Hurting Church Growth?

You know, as the church, we’re called to reach people. The church is designed to be the ecclesia—an assembly, a gathering of believers. And right now, there are people God is calling to be a part of your church.

To reach them, AI can be a great tool to utilize. But just like a hammer, it can be constructive or it can be destructive, depending entirely on how you use it.

When AI first came out several years ago, there was a lot of hesitation. People wouldn’t touch it with a ten-foot pole. Folks were calling it Skynet or saying it was going to usher in the antichrist. But now? We’re at a point where the church has embraced it—almost too much. More than half of all the content on the internet right now is AI-generated, which is ridiculous and messed up.

Watch the full teaching today: https://youtu.be/WHK1ZtNESrE

The Reality of “AI Fatigue”

We are stepping into a time where people are getting tired of seeing AI all over their Facebook and Instagram feeds. It’s called AI fatigue. When people go to social media, they are looking for connection. They crave authenticity. I heard this all the time in youth ministry: Gen Z wants what is real, not what’s fake.

Right now, people attribute generic AI content to being fake. If you just go to a free ChatGPT account and say, “Create a flyer inviting people to Sunday service at 10 AM,” it’s going to spit out the exact same black-and-gold template everyone has seen a thousand times. People see that and mentally label it “AI slop.” They mark it as spam. And when they mark you as spam, Meta suppresses your reach.

In all honesty, putting out generic AI graphics communicates something to your audience. I’m not saying you are this way, but the people receive it as lazy and cheap. Because they are quick to judge, they might never come to your church because of something as small as an inauthentic graphic.

AI is Not Anointed

This is important for all of us to hear: AI is not anointed. A computer program—a series of ones and zeros—cannot hear from the Holy Ghost. Period.

No words that come out of an AI chat prompt are from the Holy Ghost. You can’t use it as a source for your sermons or to write your books. AI is a predictive algorithm; it guesses words and prioritizes sounding smart over actually being smart. It lies all the time. People are even using it to make deepfakes of generals of the faith, pumping out demonic and occultic teachings using their voices. You have to be discerning and led by the Spirit!

The Right Way to Use AI

Now, I’m not saying never use AI. Your schedules are full! I’ve been a part of ministry for a long time, and I get it. We have to be redeeming the time (“making the most of your time, because the days are evil” – Ephesians 5:16 NASB1995). I use Gemini every day myself! But we have to be intentional.

Here is what you should do:

  • Give Specific Prompts: Never use generic prompts. Give it context. Find a graphic you actually like, screenshot it, put it into the AI, and say, “Redesign it to look like this.” Change up the colors and fonts so you stand out.

  • Extract the Anointing: Take the transcript of your Sunday service YouTube video and paste it into AI. Ask it to pull five powerful quotes. That content is anointed because it came from you preaching by the Holy Ghost! The AI is just helping you organize it.

  • Avoid the AI Badge: If AI writes your caption and you copy-paste it, it carries a hidden signature, and platforms like Meta will slap an “AI Content” label on your post. That’s a turnoff. Type it out manually to keep it authentic.

  • Believe God for Real People: The absolute best method is having real people designing real graphics. Don’t just wish you had a media person—pray and believe God for them! God is not withholding any good thing from you, and He wants your church to grow even more than you do. Believe the Lord for creative people to come alongside your ministry.